McCownGordon Construction is refreshing its logo as part of its 20th anniversary, the company announced Thursday, according to The Kansas City Business Journal. The announcement came during the grand opening celebration of its new headquarters at 850 Main St. in Downtown Kansas City.
Like the company’s previous logo, the new one still has a red and black element, and it will include two red triangles in the lettering. Each point of the triangle represents one of the company’s three core values: integrity, performance and relationships.
Helix Architecture + Design designed the 51,270-square-foot new headquarters. McCownGordon grew out of its previous headquarters at 422 Admiral Blvd., also in Downtown. The new space includes floor-to-ceiling windows and concrete floors, as well as a mural by Ken Dela.
Brett Gordon, co-founder and president of the company, a past Chair of the Downtown Council, said the idea to do a brand refresh as part of the anniversary and the new headquarters was equal parts strategy and fate.
They looked seriously at whether it was time for the brand refresh because most logo materials would have to be reprinted because of the move, and the idea grew from there.
Opting to move to a new headquarters within Downtown also reflected the company’s desire to show its dedication to the market and its customers in the metro, despite its broader growth in the region.
“First and foremost, it’s continued to show our commitment to the Kansas City market,” Gordon said. “It’s our home and our foundation.”
CEO Ramin Cherafat said the refresh isn’t meant to challenge the company’s history or its reputation, but to build on that as it moves into the next 20 years.
“Our brand is really a reflection of the trust and faith our customers have in us,” Cherafat said.