Bearing the theme of “Respect the Rail. Be Smart. Be Safe. Be Ready,” the campaign is designed to teach pedestrians, bicyclists, and motorists to be alert to the new modern streetcar system. The two-mile, Downtown streetcar route will begin testing the new streetcar system as early as October.
The safety messaging and related imagery are informative, energetic and friendly, according to Tom Gerend, executive director of the KC Streetcar. The campaign is designed to speak to riders, potential riders and the surrounding community, as well as pedestrians, motorists and cyclists.
“The safety messages are clear, easy to understand and put a positive spin on safety,” Gerend said.
The Streetcar Safety Campaign will roll out in phases over the next several weeks and months, adding detail to the messages as well as including other forms such as scooters, wheelchairs and strollers.
To see more of the safety images and messages, follow the links below:
KC Streetcar Safety Campaign
KC Streetcar Safety Campaign Page 2
To learn more about the KC Streetcar, visit www.kcstreetcar.org.